Supports PAY ID business planning through KPI management, SQL-based data analysis, modeling, project coordination, and evaluation of growth and revenue opportunities across payment products.
About this role
This role sits in the marketing team for BASE, an online-shop creation service supporting more than 2.6 million shops. Its mission is to maximize new-user acquisition by connecting awareness-building with conversion across the full funnel. The position works under the marketing leader as a hands-on contributor and is intended to develop into a management role within the team.
The work includes building six- to twelve-month acquisition roadmaps, setting strategy and budgets against acquisition KPIs, and planning and improving activity across SEM, social advertising, SEO, content marketing, official social accounts, and CRM using marketing automation tools and email marketing. The role also covers customer research, analysis of primary information, and direction of external partners.
Applicants need experience planning digital marketing for an in-house service over a six- to twelve-month horizon, creating media plans or equivalent strategy, and managing and improving multiple channels. They also need experience independently running hypothesis, validation, and improvement processes through data analysis or user research, plus experience delivering results as a player-manager while coordinating multiple stakeholders.
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