Advertising Consultant (Leader Candidate)

CARTA ZERO (a CARTA HOLDINGS company; now under NTT Docomo and Dentsu groups) seeks a performance-advertising consultant on a leader track for its direct-sales team, covering advertisers in games, entertainment and apps. The department merged the media-planner and ad-operator split into an end-to-end 'performance-advertising consultant' role. Working with sales, you handle media planning through ad operation and improvement, and sometimes full-funnel strategy across non-performance menus (pure/native ads, OTT, offline events). Details: needs/issue discovery, current-state and competitor analysis, hypothesis and framework design, planning, media planning, ad-strategy formulation and execution (media/target selection, budget allocation), ad-operation management (dashboard monitoring, trafficking, reporting), reporting/improvement proposals to advertisers, and improvement meetings with the case team. Media handled: Google, LINE Yahoo, Meta, X, TikTok, Apple Ads, in-house products, DSPs/ad networks, major game media, and OTT. Leverages group assets (~100M-ID Docomo data, Dentsu TV-viewing logs). Required: agency experience in multi-channel ad operation, or media planning / budget allocation proposals (as performance-ad consultant, account executive/planner or media planner) with whole-optimization capability. Preferred: acquisition/app experience, 10M+ JPY/month budgets, proposal writing, pure/native ads, member development or project leadership. Full-time, monthly 417k–600k JPY (est. 5–7.2M/yr plus incentives), based at Toranomon Hills, Minato-ku, Tokyo. Employed by CARTA HOLDINGS (~1,563 employees), seconded to CARTA ZERO.