Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
CARTA ZERO (CARTA HOLDINGS) is hiring an Advertising Operations Strategist in its Ad Media division. Rather than pure agency ad ops, the mission is to plan and execute paid-media strategy to maximize the gross profit of the company's own referral media (comparison sites, etc.). Work includes: planning and executing ad strategy across Google/Meta/Yahoo!/LINE, managing ~20 campaigns and tens of millions of yen in monthly budget, bid/budget/creative management for search and social, fast hypothesis-testing cycles with keyword/ad-copy/LP A/B tests, building and analyzing data via BI tools (Looker Studio), improving targeting with CRM/first-party/external data, feeding user insights back to content, and hacking media algorithms combined with CARTA's proprietary data. Required (all): 3+ years operating search ads (Google/Yahoo!) and performance-marketing experience at an operating company or agency. Welcome: display ads, affiliate/referral media, LPO/CRO, GA4, heatmap analysis, and SQL. Annual salary about 4.5 to 7.2 million yen. Business-level Japanese is expected. Full-time, based in Tokyo (Toranomon Hills), with super-flextime.
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