Develop COLOPL product marketing from early planning to launch, analyse markets and users, improve market fit, manage advertising budgets and negotiate with agencies and media.
About this role
COLOPL’s employer-brand director is the first member of a new brand-design group. The role builds recruitment-focused branding, with people-centred communications intended to connect to internal and wider corporate branding.
It defines the employer value proposition and target messages, plans/directs recruitment websites, selects partners and improves sites after launch. Work also includes interviews, owned-media links, events, candidate experience, recruiter materials, internal communications and KPI measurement. Member hiring/development is negotiable according to experience and career goals.
Applicants need three years planning/directing websites or content, projects with production partners covering requirements, estimates, schedules and quality, and planning experience in at least one of corporate, recruitment or internal branding. The role includes sustained operation and improvement after launch.
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