IP Merchandise Business Planning Producer

DeNA

Social Media

Finance

About this role

Working in entertainment development, this role owns IP merchandise tie-up projects from commercial planning through execution. The producer prepares each project’s P/L and budget, assesses cost ratios, royalties, and selling expenses, sets appropriate prices, reviews manufacturing costs, negotiates cost reductions, tracks planned versus actual results, and creates and carries out recovery measures when variances arise.

The role negotiates with IP rights holders on commercialization permissions, review schedules, and contract terms. It also negotiates economic conditions and collaboration details with business partners. Internally, the producer coordinates sales, marketing, e-commerce, and design specialists and directs the work so that the project progresses on schedule.

Using fan interest and market trends, the producer develops merchandise concepts and determines the suitable mix and allocation of sales channels, including the DeNA Goods Online Shop and other e-commerce channels, physical stores, and events. The role also plans promotional activity using social media such as the official X account.

This is a business-focused role in the entertainment and IP-goods area. Assignments may vary according to the candidate’s experience and skills. The stated work locations are DeNA’s Shibuya headquarters office in Shibuya, Tokyo, and its Yokohama Arai Building and Yokohama BASEGATE offices in Yokohama. Remote work is permitted from the employee’s home or another company-approved equivalent location. The work location may change to company-designated workplaces, including remote-work locations.

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