Marketing Department Head Candidate

PayPay Card

Management

Fintech

About this role

This senior marketing leadership role sits within PayPay Card’s marketing headquarters, which manages customer acquisition and usage promotion for PayPay Card and PayPay Credit. The team works across awareness, new-member growth, retention and service usage within a fintech and payments business, coordinating with PayPay, SoftBank and LINE Yahoo group companies.

The role leads marketing strategy from planning through execution, using customer data and market trends to shape initiatives. It also oversees major cross-business projects, supports decision-making across departments, and manages team operations, role design, performance management and member development for an organization expected to reach up to 20 people. Applicants must have practical B2C marketing or service-planning experience, project or organizational management experience, and a record of leading decisions and initiatives while working with both executives and operational teams. Experience preparing proposals for senior leadership and advancing important business or organizational measures is required.

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