Marketing Specialist

PayPay Card

Marketing

Fintech

About this role

This marketing role sits within the team responsible for promoting PayPay Credit in the PayPay Mini App and PayPay Card. The work covers customer acquisition and usage growth for payment products, including collaboration with related group companies on promotional initiatives.

The role plans and executes promotions and campaigns, proposes service improvements, forecasts and evaluates acquisition and usage results, designs promotional pages, plans external and mass advertising, manages budgets, and reports to senior stakeholders. It also uses Google Analytics and internal databases to analyze indicators, form hypotheses, and design follow-up actions.

Applicants need experience in at least one of the following areas: web marketing or planning, promotion or campaign execution, product planning with measurement and schedule or project management, or market research and analysis in marketing.

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