Mobile Business Planning and My SoftBank Planning

SoftBank

GenAI

PM

Marketing

About this role

This role sits in the My SoftBank Planning Department within the Mobile Business Promotion headquarters. The team plans and operates the My SoftBank app and web service, used by millions of customers, and works to expand the platform from account procedures into a digital service hub connecting communications, financial, entertainment, and AI offerings.

The position covers service and feature planning, AI-agent customer experiences, personalized recommendations, content and service monetization, group-service integration, KPI design, data analysis, and effectiveness measurement. Work includes analyzing user behavior and markets, planning functions and campaigns, defining requirements with development teams, managing delivery, and coordinating with advertising and content partners. The role uses generative AI, recommendation and personalization technologies, data-analysis tools, CDP or data platforms, SQL, and BI tools where applicable.

Applicants must have experience planning web services or smartphone applications, along with business, service, or product planning experience. They must also have experience designing KPIs, advancing initiatives based on data analysis, and driving projects across related departments. Experience or equivalent knowledge and interest in using generative AI, recommendation, or personalization technologies to improve customer experiences is required.

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