Digital Creative Director

The Digital Creative Director will lead the creative work used to acquire and grow users for レシチャレ, a savings app where users upload receipts and receive points. The service supports everyday shopping and also functions as a marketing platform for manufacturers and retailers, using purchase data to address marketing issues and measure sales impact from offline promotions.

The role will focus initially on digital advertising, including video and landing-page creative. Responsibilities cover the full process from creative strategy through production direction, ad submission, testing, analysis, and improvement. The director will establish messaging angles, structures, and formats based on media characteristics, user psychology, and KPI data, and will prioritize improvement initiatives aimed at increasing acquisition efficiency, including CPA and LTV, while maximizing scale.

The position includes coordinating in-house designers and editors and external partners, managing schedules from planning to production and submission, and maintaining quality. It also involves designing A/B tests, analyzing results, extracting useful findings, and applying them to subsequent creative improvements so that effective creative patterns can be reproduced. Close collaboration with operations and analytics members is required so that findings connected to performance are reflected in the creative work.

The role will promote the use of generative AI and evaluate new AI tools through proof-of-concept work and implementation in order to accelerate production and improvement cycles. Digital advertising is the initial focus, while the scope may later expand to production direction for awareness-oriented promotions. The posting specifically mentions media such as TVer and ABEMA.

The listed work location is in Shibaura, Minato, Tokyo, at msb Tamachi Tamachi Station Tower N, 23rd floor.