Directs development of a new arcade title by defining the concept and core game design, setting project milestones, guiding the team, and ensuring quality.
About this role
This manager role leads product planning and development connected to franchise strategies for SEGA-owned intellectual property. The work aims to communicate the appeal of each IP through character goods, apparel, merchandise and digital products while improving fan satisfaction and business results.
Responsibilities include developing and executing product strategies based on franchise policies, designing product initiatives, and managing short- and medium-term planning portfolios. The role plans products using IP, leads concept, pricing and quality design, and drives the full development process across schedules, costs and quality. For important projects, the manager may also participate directly in practical execution.
The role includes negotiating and building relationships with manufacturing partners, coordinating with e-commerce and retail sales departments, setting KPIs, and monitoring business progress. People-management duties cover a team of approximately five franchise and product-planning or development members, including development, evaluation, assignments, prioritization across projects, resource allocation and team operations.
Required qualifications include practical experience in product planning and development in the entertainment industry, including games, anime or characters, or experience in an IP business. Candidates must have experience with the process from planning through commercialization, project-management experience progressing multiple cases in parallel, and the ability to coordinate and negotiate with internal and external stakeholders. The posting also requires fact-based analysis, independent proposals and execution, a strong focus on achieving results in the assigned area, and team-lead or management experience.
Intermediate English, including conversational English and basic business email communication, is listed as a welcome skill. Experience directing large merchandise events, launching products in global markets, and starting new businesses or products is also welcomed. The position is based in Shinagawa, Tokyo. It is listed as a full-time regular employee position, although a contract-employee offer may be made depending on experience and skills. Annual compensation is JPY 9,000,000 to JPY 12,000,000.
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