Planning Director

The Planning Director plans, produces, manages, and executes advertising initiatives that address marketing challenges for national clients, primarily in the food and lifestyle sectors. The role also provides ongoing support aimed at maximizing campaign performance.

This is a client-facing position. Responsibilities include negotiating with clients and advertising agencies, proposing campaigns, defining client issues, selecting target audiences, determining messaging and advertising expression, and developing and driving the overall strategy.

The role directs the creative development of advertising campaigns and pages, manages production schedules, and directs photography. It also reviews the performance of delivered and distributed advertising, identifies issues from the results, and proposes improvements.

The position includes a customer success function. The director develops medium- and long-term account plans aligned with clients’ business goals and proposes additional channels and new menu offerings through upselling and cross-selling. The work can cover tie-up video advertising, recipe production, column creation, social media advertising and operation, display advertising, influencer activation, live streaming, YouTube use, and offline promotional activities.

The director can act as the project owner from advertising concept through delivery, reporting, and effectiveness analysis. The posting states that the tie-up advertising business is handling more projects and developing menus to meet a wider range of needs, with particular emphasis on strengthening relationships with existing clients and increasing client lifetime value. No specific education, qualifications, experience requirements, salary, employment conditions, language requirements, remote-work terms, or visa provisions are stated.