Sanrio

Character licensing · Consumer products · Tokyo, Japan

Sanrio develops character brands such as Hello Kitty, selling merchandise and licensing designs to businesses for consumer products and entertainment. Its portfolio includes My Melody, Kuromi and other characters, used in retail goods, partner products and themed entertainment facilities.

Merchandise sales and licensing fees are key revenue sources, alongside theme-park operations. The company manages character rights and works with partners that apply those designs to their products. Its own shops and facilities provide direct channels to fans and consumer audiences.

Salary range
¥5M – ¥12.8M
Median
¥6.5M – ¥9.3M
Remote or hybrid
95%
Most requested
  • Native Japanese 3
  • Japanese posting, level unstated 18
Common areas
  • Project management 5
  • Sales 4
  • Marketing 3
  • Business development 1

Measured from the 21 listings Ranked has live for Sanrio. Japanese level, visa signal and skills are AI-graded from each posting and can be wrong — confirm against the employer's original posting before applying.

21

Full-time

EN preferred

Japanese?

Remote

Finance

Bonus

Evaluate and execute domestic and international investments and partnerships, develop acquisition targets and support integration and portfolio-company management.

Full-time

EN required

JP Native

Remote

Project Mgr

Bonus

Plan and manage original animation and localisation projects, direct creative quality, and coordinate teams, budgets and delivery with domestic and overseas partners.

Full-time

EN required

JP Native

Remote

Sales

Bonus

Sell and promote character video content, negotiate distribution and licensing, manage launches and contracts, and develop new partners and commercial projects.

Full-time

EN preferred

Japanese?

Remote

Digital Mkt

Bonus

Lead marketing plans for new games, define KPIs and budgets, coordinate teams and partners, and help develop the game business’s wider marketing organisation.

Full-time

EN required

JP Native

Remote

Digital Mkt

Bonus

Plan and operate domestic, global and children’s character channels, programme video content, manage KPIs and coordinate international creative production partners.

Full-time

Japanese?

Remote

Project Mgr

Bonus

Plan character growth campaigns, events and fan experiences, connect social, PR and sales teams, and manage projects from creative strategy through delivery.

Full-time

Japanese?

Remote

Digital Mkt

Bonus

Grow a character-based early-childhood English-learning service through web promotions, website direction, digital advertising and new sales-channel development.

Full-time

Japanese?

Remote

Bonus

Create and supervise character designs for games and digital services, or produce and manage 3D character assets, coordinating external creators and quality checks.

Full-time

Japanese?

Remote

Bonus

Turn character artwork into 3D merchandise prototypes, prepare print and manufacturing data, and coordinate product teams and factories on production-ready designs.

Full-time

Japanese?

Remote

Sales

Bonus

Develop advertising or apparel licensing proposals, build client relationships and drive character projects from ideas and contracts through commercial rollout.

Full-time

Japanese?

Bonus

Manage product shipments, logistics systems and workflows at Sanrio’s distribution centre, coordinate sales and manufacturing, and improve cost and operating reliability.

Full-time

Japanese?

Remote

Bonus

Design and code e-commerce pages, banners and social images, maintain online stores and work with designers and operations teams on improvements and renewal projects.

Full-time

Japanese?

Remote

Project Mgr

Bonus

Define e-commerce system requirements, deliver new features, manage vendors and improve security, incident response and reliable online-store operations.

Full-time

EN required

Japanese?

Remote

Project Mgr

Bonus

Develop global character-brand strategy, plan and direct content, coordinate overseas offices and creative partners, and manage project schedules and budgets.

Full-time

Japanese?

Remote

Bonus

Review licensed character products for design quality and brand consistency, and create visual and merchandise designs with licensing partners and internal teams.