Lead full-funnel digital marketing for BASE’s online-shop service, covering acquisition strategy, paid ads, SEO, content, social media, CRM, research, analytics, and partner direction.
About this role
This role supports group-wide strategy and the growth of BASE, a service for creating online shops. It offers work across two closely related tracks: a business analyst in the corporate strategy office, or a business planning role within the BASE business. Both positions turn market, customer, competitor, and operational information into decisions that support new business opportunities and product or business growth.
The work includes forming hypotheses through research, structuring information, defining data strategies, designing KPIs and KPI trees, building and operating dashboards with BI tools such as Tableau or Looker, monitoring performance, and reporting to executives and business leaders. The role also coordinates strategic initiatives and PMO work, including pricing studies and projects to create synergies across the group. SQL is used for data extraction, and the position involves working with stakeholders across functions to move initiatives forward.
Applicants must have practical experience in business planning, corporate planning, or data analysis at a business company. Required experience also includes collecting and structuring information to clarify complex issues, extracting data with SQL or similar tools, visualizing data with BI tools, and advancing projects through stakeholder collaboration and consensus building.
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