Lead full-funnel digital marketing for BASE’s online-shop service, covering acquisition strategy, paid ads, SEO, content, social media, CRM, research, analytics, and partner direction.
About this role
This business planning role supports PAY ID, a shopping and payment service within BASE's commerce and financial-services group. The service includes ID payments and buy-now-pay-later functionality, and is expanding beyond BASE merchants to external merchants. The role sits at the intersection of business strategy, analytics, product development, and business operations.
The work covers business planning, KPI management, project development, and execution. You will build models using sales, profit, and other business measures; analyze and clean data with SQL in BigQuery and Snowflake; identify growth constraints and opportunities; and turn findings into action plans. You will also coordinate important projects across related departments, establish repeatable monitoring, and evaluate new growth or revenue opportunities across the app, payment, and deferred-payment products.
Applicants must have at least three years of practical experience supporting decisions through data analysis at an internet-services company. They must be able to create and operate KPI and simulation models, define, extract, and clean analytical data using SQL in both BigQuery and Snowflake, derive insights, and advance projects while building agreement among stakeholders.
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