Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
This Strategic Planner role sits in CARTA ZERO’s Integrated Marketing Communications group, an eight-person strategic-planning team supporting client marketing across food, entertainment, finance, retail, cosmetics, and other sectors. It covers integrated planning from television and other offline media through digital acquisition, with direct advertiser communication and a focus on identifying core marketing issues.
The planner analyzes markets and websites, develops customer journeys, communication concepts, digital strategies, media plans, KPIs, and PDCA processes, then proposes and evaluates measures. Named channels include Yahoo!, Google, X, Meta, LINE, TikTok, Instagram, Zucks, and PORTO. Required qualifications are at least five years in advertising, experience planning advertising strategies across online and offline media, planning or proposal-document skills, and experience using market research and website analysis to create customer journeys and communication plans. A proposal portfolio is required with the application.
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