Leads Japan digital growth strategy for Adobe’s creative and productivity products, optimizing acquisition, engagement, customer journeys, and sales through data.
About this role
This Senior Media Planner sits between regional media strategy teams and the buy desk, translating strategy into platform-native paid social plans. The initial channel scope is Meta, TikTok, and Snap, with responsibility for audience targeting, budget splits, flighting, placement, campaign tagging, organization, and quality checks. Plans go to the India-based buying team for execution, while the planner works with strategists, analysts, platform partners, and engineering stakeholders.
The work uses platform ad managers, audience-targeting and measurement tools, campaign dashboards, and Adobe technologies such as GenPem, AEP, and RTCDP. It turns reporting into budget, targeting, and creative optimizations and surfaces platform changes and testing opportunities. Applicants need 5+ years in digital advertising or media planning/buying, hands-on experience with at least one named platform, multi-market activation experience, strong planning and measurement skills, and clear cross-regional communication. Native-level Japanese and business-level English are required.
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