Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
CARTA ZERO, the CARTA group's marketing company, works with the Dentsu group in the fast-growing video advertising market, where TV and digital are merging. This open position fills one of several roles in that area, matched to the applicant's experience and goals, in integrated planning, product development or operations consulting.
The mission is to establish next-generation video advertising solutions that truly combine TV and digital. Typical work includes proposing integrated solutions for clients' underlying problems, such as designing media strategy that uses both TV and digital, driving cross-group projects and new media strategies, maximising the effect of and developing "Premium View", an in-stream managed ad service developed jointly by three Dentsu-group companies, and co-creating solutions and products with advertisers, media owners and internal teams.
Applicants need basic knowledge of digital advertising gained in practice (about one year or more in operation, media sales or planning), experience negotiating with clients or partners and solving problems in any role, and strong interest in learning about the market and products. Integrated online and offline marketing knowledge, ad-effect analysis and team project experience are preferred.
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