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A data marketing role at the headquarters of Okura Nikko Hotel Management, which operates the Okura Hotels & Resorts, Nikko Hotels International and Hotel JAL City brands. The department runs marketing for the group hotels by customer segment, and a customer data platform (CDP) built over several years has just gone fully live.
The hire uses the CDP to raise customer lifetime value and win new guests: identifying issues and planning measures, forming hypotheses from member and non-member customer data, running campaigns and verifying their effect, and feeding survey and usage feedback back into marketing. The role also sets KPIs and KGIs and manages progress toward them, and selects, coordinates and manages the external vendors behind the CDP and related systems.
Required: work experience using statistics or analytical methods, and a record of producing results from data-based marketing strategy.
This is an AI-generated summary of the employer's original posting — details can be incomplete, out of date or simply wrong. Always confirm everything on the official posting before applying.
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