Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
CARTA ZERO, the CARTA group's marketing company, now draws on NTT Docomo data covering about 100 million IDs for what it calls Single ID Marketing. The Data Planner leads planning and proposals that use this data to maximise advertising effect, working with sales staff, ad-operation consultants, analysts and engineers.
The planner starts by hearing clients' problems with sales staff, for example costs per acquisition that stay high because cookie rules stop accurate segments, then builds hypotheses on personas and insights, has analysts verify them in an upstream "zero-order" analysis, turns the result into strategy and delivery-target design, and proposes it. After delivery the planner monitors the whole plan, analyses its validity and proposes the next improvement.
Applicants need three or more years of practical work in advertising or marketing from client hearing through strategy planning and proposal, for example as a strategic planner, account planner, account executive, ad-operations consultant or strategy consultant. Digital advertising knowledge, data-driven hypothesis testing, market research design, the ability to explain complex matters clearly and knowledge of data clean rooms are preferred.
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