Digital Marketing Planner

This role is part of Novasell’s digital advertising work, supporting client campaigns from planning and execution through performance review. It begins with hands-on responsibility for assigned accounts and can grow to include campaign strategy and client discussions. The work also covers integrated planning from brand awareness to customer acquisition, including the use of branded-search data. Responsibilities include selecting media, allocating budgets, setting KPIs, reporting delivery results, and proposing data-based improvements. The planner uses AI tools and internal products to streamline proposal materials and analysis, and coordinates with internal teams and campaign operations partners. Over time, the scope can include directing digital advertising operations and contributing ideas for business development and product improvement. Applicants need at least one year of practical digital planning experience involving media selection, budget allocation, or KPI design, and at least two years operating digital ads through campaign management interfaces. The two experience periods may overlap.