Drive projects across medical operations, patient experience, and product requirements. Design workflows, align stakeholders, manage implementation, and validate outcomes.
About this role
This role leads user acquisition advertising for online medical services supported by the company. Responsibilities cover designing, operating, analyzing, and improving advertising delivery based on business strategy, plans, and KPIs, with the goals of maximizing LTV and optimizing customer acquisition costs.
The role plans and operates campaigns across Google Ads, Yahoo Ads, Meta Ads, X Ads, and TikTok Ads. It develops targeting based on personas for each medical department and optimizes advertising creatives. Duties also include planning and directing landing pages, banners, videos, and other creative assets; designing funnel-wide advertising strategies and A/B tests; optimizing conversion points; and proposing initiatives to improve retention after new-user acquisition.
Additional responsibilities include KPI design, reporting, execution of improvement measures such as CPA and ROAS optimization, and collaboration with and management of external advertising agencies and production companies. The role also involves using AI to optimize advertising creative and operations.
The position supports online consultation services and customer acquisition across multiple medical departments and services. The work spans service launches and growth phases, including expansion strategies, and involves coordination with marketing staff, physicians, and development teams. Advertising initiatives are expected to consider accuracy, ethics, and compliance in the healthcare field.
The stated work location is the Hamamatsucho office in Minato, Tokyo, or remote work.
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