Drive projects across medical operations, patient experience, and product requirements. Design workflows, align stakeholders, manage implementation, and validate outcomes.
About this role
Linc'well is seeking a growth lead for its doctors’ cosmetics e-commerce business and online dermatology service within the beauty medical-care domain. The role is responsible for turning business strategy into measurable growth rather than only executing predefined initiatives.
Responsibilities include developing and advancing business strategy and plans, designing business KPIs, analyzing results, identifying issues, and prioritizing actions. The role will decide how to allocate investment across promotions, products, and customer acquisition, and make proposals to management. It will coordinate execution with marketing, CRM, supply chain management, doctors, development, and other related teams.
The immediate focus is growth of the doctors’ cosmetics EC business, including product and sales strategy. Duties include developing product strategy based on customer needs and beauty trends, including product selection and purchasing policy; creating annual promotion plans based on product and inventory status; and planning and executing campaigns using LINE and email. The role will also direct planning and production of brand and product pages using Shopify and generative AI.
Customer acquisition responsibilities cover paid acquisition for both the EC and online dermatology businesses, including policies for Google and Meta social-media advertising and affiliate marketing. The role will direct operators and external partners, and run the PDCA cycle for landing-page optimization from policy development through generative-AI-assisted production and review.
Additional work includes planning and executing cross-selling initiatives for integrated beauty care, designing communications and operations to encourage movement from in-person clinics to online dermatology and the doctors’ cosmetics EC service, and maximizing cross-flow between online businesses.
The position is based at the Hamamatsucho office in Minato, Tokyo, or may be performed remotely.
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