Handle DeNA Group’s monthly, quarterly, and annual consolidated closing, prepare disclosure materials, review reorganization accounting, support audits, and improve accounting workflows.
About this role
This position handles marketing for new businesses using new development methods in DeNA’s global game business, along with related new and existing game titles. The main focus is user acquisition. The planner leads the user-acquisition area for assigned titles, develops knowledge of advertising platforms, analyzes markets and users, collaborates with related teams, and carries out marketing activities.
The responsibilities include media planning, advertising operations, reviewing delivery results, conducting data analysis, and forming and testing digital marketing hypotheses to achieve KPIs. The role also involves developing advertising platforms, gathering knowledge about them, and analyzing markets and competitors.
The position is part of business development based on a market-in approach. It includes participating in decisions concerning game specifications and development direction, as well as considering new strategies for markets and customers. The work covers both new business and the marketing of related game titles.
The game business is globally oriented, with a global target audience. The posting also states that the new-business setting allows the role to take on various challenges and participate in work across a broad scope of the game business.
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