Lead full-funnel digital marketing for BASE’s online-shop service, covering acquisition strategy, paid ads, SEO, content, social media, CRM, research, analytics, and partner direction.
About this role
This manager-track role sits within BASE’s management strategy function and offers two possible areas of responsibility: group strategy, covering the wider portfolio of e-commerce, payments, and financial services, or business planning for the BASE online shop platform. The assigned track is determined through the candidate’s experience and selection process.
The group strategy track covers issue identification, new business opportunity research, data strategy, medium-term planning, M&A planning, and facilitation of strategic projects. The BASE business planning track leads short- and medium-term plans, KPI management, performance monitoring, management reporting, business and competitor analysis, and PMO work for special initiatives such as pricing and group-wide synergies. Both tracks require experience making decisions on initiatives or budgets through business planning, corporate planning, business development, or strategy and operational reform consulting; quantitative and qualitative analysis, data visualization, stakeholder negotiation, consensus building, and work involving internet services.
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