App Growth Specialist

About this role

This role is responsible for improving the performance and revenue contribution of advertising and campaign offers within the RecipeChallenge app, a savings app that supports consumers through receipt purchases for eligible products. The service also functions as a platform for manufacturers and retailers to address marketing issues using purchasing data. The role begins with RecipeChallenge offers and may later extend to other services such as Usapo, offer-wall operations, ad-network operations, and MAU growth initiatives.

Day to day, the person works with sales to track each offer's progress against its target over short intervals. They break down the user journey and performance figures to locate bottlenecks, decide which action to take next, and own the plan through execution and review. Responsibilities include planning in-app pop-ups, banners, push notifications, and campaigns; directing their implementation; and evaluating results. They form hypotheses for messaging and creative, run A/B tests, and apply successful findings to other offers.

The role also designs and streamlines operations for delivery settings, content submission, and metric aggregation. Generative AI tools may be used to improve processes. After an initial onboarding period alongside existing members, the person is expected to take end-to-end responsibility for individual offers, including accountability for numerical targets and discretion over the means used to achieve them. Results can be checked from the following day to several days later, allowing frequent testing.

The main tools listed are Braze and Lightdash for CRM and analysis, SQL, Claude and Codex for AI use, and Slack and Notion for communication. The team works with specialists and sales colleagues in a flat structure, with quick decisions from planning to execution. Longer-term paths include overseeing the wider offer-wall and Usapo area or expanding into broader marketing work such as ad-network operations and MAU growth, while taking greater responsibility for initiative design and business metrics. The listed work location is in Minato, Tokyo, at msb Tamachi Station Tower N, 23rd floor.