Lead the growth of the product group centered on Resichare, driving decisions on what and why to create.
About this role
Kurashiru Inc. runs the recipe-video platform 'Kurashiru' (44M+ cumulative DL, 56M monthly users) and, to expand from cooking into the surrounding 'shopping' domain, launched 'Reshichalle' (10M+ DL, 2.92M MAU, 466% annual growth) — a rare toC growth rate now in a 10→100 scale phase. Japan's ~156-trillion-JPY annual purchasing is ~90% offline, where digitization/data use lags (chronic across-the-board price cuts from weak demand forecasting, and imprecise measurement/targeting of ~15-trillion-JPY annual promotion spend). Reshichalle wins consumers with receipt-post points and uses the resulting massive purchasing data — one of Japan's largest 1st-party datasets — to transform marketing and rebuild the 156-trillion-JPY purchasing industry. As a Senior Product Manager you own product strategy and roadmap for Reshichalle at scale. Full-time (seishain, no fixed term); Tokyo (Tamachi, Minato).
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