Hotel Opening Marketing Lead

Kasumigaseki Capital

Marketing

Digital Mkt

Hospitality

Social Media

About this role

A marketing role in the hotel business of a company running several hotel brands, including fav, FAV LUX, seven x seven and BASE LAYER HOTEL, and targeting 50 hotels opened in total by 2028. The person leads the launch of individual new hotels, starting about six months before opening with the aim of high occupancy from day one.

The scope goes beyond advertising: marketing strategy for each new property, pre-opening booking campaigns, OTA sales strategy, revenue management covering pricing and sales tactics, social media, advertising and PR, products and room plans, analysis of booking and sales data, and driving projects with the hotel operations, sales and development teams. Strategy differs by location, brand and target guest.

Required: at least five years of hands-on marketing experience in any industry, a record of delivering revenue, profit or KPI results, and experience identifying problems and driving projects to completion while bringing others along.

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