Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
This full-time role produces integrated marketing solutions for clients, with digital work as its main focus. The producer identifies management and business challenges, develops marketing and communication strategies, and carries projects through execution. Responsibilities include client interviews, strategy planning, proposals designed to achieve KGI targets, planning and producing integrated promotional campaigns, monetization, budget-related work, and overall project coordination.
The planning scope includes brand websites, landing pages, web advertising banners, and social media advertising creative. It also covers media planning for public relations, digital and offline channels such as television, events, and out-of-home advertising; graphic planning including key visuals and promotional materials; and video projects such as television commercials, web commercials, and brand films. Projects are primarily for national clients and may combine web work with video, events, XR, AI, IoT, interactive digital art, popup stores, and projection mapping.
Applicants must have at least three years of experience in each of the following areas: end-to-end production of digital-led promotional projects from proposal through execution; preparing proposals and creative briefs, estimates, and schedules; and managing budgets and contracts. Submission of a portfolio is required, including the types of projects handled and the areas of responsibility. Preferred experience includes proposal-based sales of intangible services in advertising or IT, planning and developing a service personally, planning across web and additional areas such as video or events, agency work or work close to clients, and overall project management.
The role is part of the D2C Marketing & Creative business division, which develops brand stories, communication strategies, web and social media initiatives, public relations, video, events, and other digital and real-world experiences. Employment is with CARTA HOLDINGS and the employee is seconded to its subsidiary, D2C. The employment term is indefinite, with a three-month probationary period and no change in conditions during probation.
The workplace is in Toranomon, Minato, Tokyo; the possible scope of workplace changes includes company-designated locations, remote work, and the secondment company.
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