The Senior Accountant will manage financial reporting, compliance, and accounting processes for SmartNews and its subsidiaries.
About this role
The role sits in SmartNews’ marketing function, combining consumer insight, branding, promotion and PR to grow app awareness, brand value, user acquisition and engagement. It leads promotion, consumer analysis and PR teams and personally drives major offline campaigns. The work covers TV commercials and other mass/offline campaigns, from planning and creative direction through media selection and evaluation. It links consumer-led social and PR activity, coordinates product, business development, operations, design and agency partners, and oversees goals, staff development and performance. The role also plans investment, improves ROI using quantitative and qualitative data, and advances AI-enabled process improvements. Applicants need 3+ years’ experience planning, producing or evaluating large B2C mass-marketing campaigns; a record of using social media or PR to generate buzz and organic awareness; and project-management skills coordinating external partners and internal teams. Three or more years of experience setting team goals, developing and evaluating members, and team-building are also required.
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