Lead full-funnel digital marketing for BASE’s online-shop service, covering acquisition strategy, paid ads, SEO, content, social media, CRM, research, analytics, and partner direction.
About this role
This policy planning role sits within BASE Group’s corporate function and supports businesses spanning e-commerce, payments, and FinTech. The group operates services including BASE, PAY ID, YELL BANK, and PAY.JP, serving individual shop owners, small teams, and startups. The position focuses on shaping rules for business areas where existing frameworks are still developing.
The work includes building relationships with relevant ministries, gathering information, researching policy trends, and drafting policy proposals. The successful candidate will help establish and operate industry associations, develop self-regulatory rules, and advocate for legal reform with legislators and supervisory authorities. The role also advises on business schemes, coordinates with internal departments, and negotiates with external stakeholders.
Applicants need professional experience in planning, developing, or operating public policy, together with experience in a policy planning role at a company developing payment, financial, or e-commerce products. Experience working at a supervisory authority is listed as an advantage, not a requirement.
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