PR Manager

Appier

SaaS

Adtech

Marketing

About this role

The PR Manager is part of Appier’s Growth & Communications team and leads Japan public relations for an AI, AdTech, MarTech and SaaS business. The role shapes corporate positioning, reputation and thought leadership across Japan’s business, technology, marketing and financial media, coordinating with product, sales, IR and regional communications teams.

Work includes setting the Japan communications strategy; producing press releases, byline articles, customer stories, executive messaging, social content and corporate announcements; and developing media placements, executive interviews, speaking opportunities and industry events. The manager maintains relationships with journalists, editors, analysts and influencers, supports spokespeople, coordinates PR agencies, and uses media monitoring, social listening and communications analytics to assess coverage, sentiment, share of voice and campaign performance.

Applicants need 5+ years of PR or corporate communications experience, proven strategic communications, corporate PR and executive profiling in the Japanese market, plus hands-on media-relations experience. A bachelor’s degree in Communications, Marketing, Business, Journalism or a related field, or equivalent practical experience, is required.

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