Leads enterprise sales from discovery calls and tailored demonstrations through new-account acquisition and existing-customer growth, while managing account plans and executive relationships.
About this role
A service PR role promoting Makuake, the company's flagship crowdfunding service, as proactive publicity that ties directly to business growth. The work spans new products and services across gadgets, goods, fashion, food and dining.
The specialist plans, designs and executes PR strategy to raise awareness of the service: handling media interviews, organising hands-on events for journalists, and planning and writing press releases, for example to generate coverage of exhibits at partner stores. The role builds relationships with a wide range of media, measures, analyses and improves PR activities, and works with business divisions, the corporate PR team and the IR team.
Requirements are about three years of hands-on service or product PR at an operating company or PR agency, experience planning proactive PR campaigns or events built on social trends, seasonality or company data, media relationship and pitching skills, and the ability to frame a service's value for each outlet.
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