Sales Planning Department

Rakuten Insurance Group's Sales Planning Department is hiring for a role covering sales budget planning/progress management, management reporting, and internet auto-insurance marketing strategy planning, execution, analysis, and improvement. Core responsibilities include: formulating company-wide sales targets, allocating budgets across channels, ROI simulation and budget monitoring; standardizing sales materials and promoting DX/digital tool adoption; preparing executive materials, setting KPIs, and proposing mid-to-long-term strategy based on market analysis. On the marketing side, the role supports formulating marketing strategy aligned with business strategy, planning and managing group-company marketing initiatives (digital advertising, SEO/MEO, website/LP improvement, content creation), and evaluating effectiveness and cost-performance after implementation. It also covers data analysis and reporting using access-analytics and marketing data tools, deriving insights for leadership, and researching market trends and competitor marketing strategies. The role requires close coordination and direction with group companies and internal departments (product development, sales) to align marketing initiatives with business needs. Required: experience in direct marketing and sales/promotion at a financial institution. Preferred: insurance company experience; English ability is a plus but not required.