Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
CARTA ZERO is the CARTA group's marketing and advertising company, working with Dentsu companies on large national-client projects. The Senior Advertising Consultant handles media planning and ad-operation consulting for advertisers, taking part in front-line work such as direct proposals and reporting.
Duties include extracting advertisers' problems and choosing targets, planning marketing strategy, media planning and actual operation, preparing reports and review material, proposing improvements, directing improvement of creative and landing pages, and verifying effects with measurement tools and research firms. The work combines digital tools with offline data such as TV commercial viewing logs from the Dentsu group and CARTA, and routine tasks like submission and reporting are handled by a group company so the consultant can focus on clients' problems.
Applicants need five or more years of operating a combination of media such as Yahoo!, Google, X, Meta, LINE, TikTok, other DSPs and ad networks. Performance and app marketing, experience handling 100 million or more a year, B2B sales and tag-manager or analytics tool use are preferred.
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