Digital Media Specialist

Okta

Digital Mkt

Marketing

GenAI

About this role

This role is a Japan-focused digital marketing specialist position within the APJ marketing organization. It adapts global and regional programs for Japanese enterprise buyers, serving as the local digital expert responsible for culturally precise campaigns and measurable pipeline contribution.

The work covers paid Search, Social, and Display programs, including bids, budgets, placements, creative, and campaign optimization in Google Ads, LinkedIn, and local Japanese networks. It also includes SEO and generative engine optimization, generative AI workflows for ad-copy localization and creative testing, lead-lifecycle tracking through Sales Development handover, campaign QA, vendor coordination, and performance analysis such as regional CPA. Candidates should have 2–5 years of hands-on experience in digital marketing, demand generation, or campaign execution in the Japanese B2B technology market, along with practical experience using marketing platforms such as Salesforce, Marketo, Google Ads, or LinkedIn Campaign Manager and the ability to analyze and optimize campaign spend.

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