Consumer Game Promotion Planner

This role plans and executes promotion strategies for Cygames consumer and PC games, with the goal of building audience expectations and maximizing sales. Responsibilities extend from before a title announcement through launch, post-launch DLC and updates. The role designs target audiences, messaging, information-release plans and promotion roadmaps for domestic campaigns, while coordinating with overseas offices and internal and external stakeholders.

Work includes planning official websites, official social media, promotional videos and trailers, live or recorded programs, social media campaigns, advertising and tie-up activities. The role also plans media strategies and budgets, organizes creative requirements, directs production, provides feedback, briefs advertising agencies and production companies, and directs advertising operations and optimization. Coordination with media-relations staff includes planning and running media presentations and trial-play events. The role sets KPIs and evaluation measures with stakeholders, analyzes results, and proposes improvements based on sales performance and market research.

Required experience includes practical promotion work for consumer, PC or mobile games at a game company, advertising agency or promotion company. Applicants must have led the planning and execution of a promotion plan combining multiple channels or initiatives for one game title, participated in creating or allocating a promotion budget, helped set KPIs or evaluation measures, and obtained approval from decision-makers after proposing plans or initiatives. Strong interest in and understanding of consumer and PC games, including playing them regularly, is required.

Preferred experience includes evaluating creative work against a title’s appeal, target and objectives; directing production and campaign progress with agencies or production companies; analyzing campaign effectiveness and proposing improvements; and planning promotions for overseas markets or working with overseas offices or partners. Business-level English for email, document review and meetings with overseas offices or partners is preferred.

The position is full-time and based at offices in Shibuya or Meguro, Tokyo. Working hours are 10:00 to 19:00, with eight scheduled working hours and a 60-minute break. Average monthly overtime was approximately 18.5 hours in 2025. Annual compensation is determined according to experience and ability and includes scheduled overtime and late-night allowances; a semiannual performance incentive is also available. The stated annual salary range is 4.5 million to 12 million JPY. Benefits include social insurance, paid leave, seasonal and year-end holidays, housing and relocation allowances, child allowance, defined-contribution pension, training and mentoring programs, meal support and other health and communication programs.副業は禁止です。