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Lead growth for a construction FinTech business by unifying business, product, and marketing strategy; manage major budgets, improve sales processes, and develop a marketing team.
Lead growth for a construction-focused FinTech business by integrating business strategy, product strategy, and marketing strategy. Design and execute growth and integrated marketing plans, optimize annual marketing budgets of hundreds of millions to billions of yen, and manage investments using ROI and CAC evaluations.
Responsibilities include research and analysis of user issues, planning and running in-house performance advertising across search, display, and social channels, improving post-conversion sales processes, directing product improvements, and resolving cross-functional business issues with executives and other departments. The role also manages and develops team members through goal setting, evaluation, progress management, and career-development support.
Required experience includes designing and executing marketing strategies, operating or directing performance advertising across multiple channels, managing marketing budgets at the scale of hundreds of millions of yen, and taking responsibility for a business P&L. Preferred experience includes B2B or B2SMB marketing, SaaS, FinTech, platform businesses, full-funnel growth, and marketing team management.
This is a full-time role in Minato, Tokyo. Working hours are 10:00 to 19:00 with a flex-time system and core hours of 11:00 to 15:00.
Job details
About ANDPAD
ANDPAD is a construction-industry SaaS platform based in Tokyo, Japan, that provides digital solutions for the construction sector.
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