Under the CEO, lead TBM’s domestic and international materials businesses, driving strategy, sales, product development, operations, alliances, KPI management, and a team of about 50.
About this role
This is a senior brand and communications leadership role reporting to the executive CMO and leading company-wide brand and communications strategy. It supports TBM’s carbon-recycling and high-performance recycled-material businesses as they move toward product-market fit and go-to-market activity in Japan and overseas. The remit covers corporate and business brand building, coordinating with business, R&D, policy-affairs and other internal teams.
The role is a hands-on player-manager. It integrates brand, communications and PR planning; directs sales-tool and content development, promotion strategy, and creative work; and leads owned-media strategy for websites and social media, including reach growth. It also drives corporate communications and PR, including internal communications, while involving external partners and aligning with sales. Applicants need either three years of B2B marketing experience in manufacturing or related consulting, or three years as a startup player-manager responsible for branding, communications or PR.
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