Lead a group that analyzes global beauty trends and consumer insights to identify growth opportunities for brand and corporate strategy.
About this role
A staff-level analyst in the Consumer & Market Intelligence department The team uses data analytics to identify growth opportunities and issues for Shiseido Japan and gives the business strategy team and brand marketing teams insights that tie directly to business results.
The analyst takes questions from strategy and marketing teams, sorts out which ones analytics should answer and in what order, builds hypotheses, collects and prepares the data, runs the analysis and draws the conclusions, hands-on throughout. Themes include consumer insight, customer behaviour, marketing ROI and resource allocation, and KPI design and dashboards.
Required: the ability to frame abstract business questions into hypotheses and lead from analysis to recommendations and to carry out the aggregation and analysis personally (years of SQL/Python experience are not required if generative AI can be used to deliver results); and basic machine-learning knowledge sufficient to translate model findings into business terms.
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