Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
A Media Buyer role at a digital advertising company, working in the buying (media) section handling TV-advertising slot buying and planning. The broadcasting division's mission is to become a video-marketing professional group and drive TV-plus-digital (tele-digi) advertising, and this role sits at the front line of the ad agency's procurement function. Responsibilities include buying and negotiation (directly dealing with TV-station contacts to secure limited ad slots on good terms), planning (using data to plan which area and time slots best reach a product's target), coordinating ad slots with media companies, supporting shoots, and providing campaign information and proposals to sales and advertisers, including terrestrial-TV planning and integrated on/off (TV × digital) planning. The role starts as a media buyer (station-assigned sales) building broadcaster relationships and inventory/price negotiation, then progresses to planner (macro media-strategy building and simulation using ratings data and analytics). The position offers mass-media experience within a digital-first company, toward a career as an integrated on/off planner. Full-time.
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