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Responsible for maximizing user inflow to various game apps and improving retention rates through in-app CRM.
Marketer for the fast-growing app "Reshi-Chare" x game business at Kurashiru. Building on the No.1 recipe-video service Kurashiru, the savings app Reshi-Chare (formerly Kurashil Reward) is a company-wide focus, and casual games (Kurashiru Solitaire, Kurashiru Sudoku, Fueru Usagi) diversify the economy. Maximise business growth via data-based marketing/CRM: monitor and analyse KPIs (DAU, plays, retention), run in-app CRM (push, in-app messages, onboarding), optimise user flow (reward design, event operation to lift game CVR), and feed insights into product improvement - going from Reshi-Chare inflow to in-app retention end to end. Tamachi, Tokyo; full-time.
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About dely
dely is a Japanese company best known for Kurashiru, a leading recipe-video and lifestyle media platform, and related commerce services.
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