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Full-time
Japanese? ⓘ
Digital Mkt
Marketing
Gaming
Responsible for maximizing user acquisition and retention for various game apps through data-driven marketing and CRM strategies.
A marketer role at a company leveraging its leading recipe-video service's user base to grow a fast-growing savings app and an in-house casual-game business. The mission is to maximize business growth through data-based marketing and CRM, drawing the savings app's large user base into the company's games and keeping them engaged long-term. Responsibilities cover, end-to-end, maximizing user inflow from the savings app into game apps and improving retention through in-app CRM: KPI monitoring and analysis (DAU, game-play counts, retention), executing in-app CRM (push notifications, in-app messages, onboarding improvements), optimizing user flows (reward design, event operation to improve conversion), and directing product improvement (working with external production companies and internal designers/engineers on A/B-tested UI/UX and reward design). The role uses tools such as Adjust, Lightdash and KARTE, in a small, fast-moving, data-driven team where results show immediately in DAU and revenue. Based in Tamachi, Minato-ku, Tokyo. Full-time.
Job details
About dely
dely is a Japanese company best known for Kurashiru, a leading recipe-video and lifestyle media platform, and related commerce services.
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