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Marketer for Rapidly Growing App

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Full-time

Japanese?

Digital Mkt

Marketing

Gaming

Responsible for maximizing user acquisition and retention for various game apps through data-driven marketing and CRM strategies.

About this role

A marketer role at a company leveraging its leading recipe-video service's user base to grow a fast-growing savings app and an in-house casual-game business. The mission is to maximize business growth through data-based marketing and CRM, drawing the savings app's large user base into the company's games and keeping them engaged long-term. Responsibilities cover, end-to-end, maximizing user inflow from the savings app into game apps and improving retention through in-app CRM: KPI monitoring and analysis (DAU, game-play counts, retention), executing in-app CRM (push notifications, in-app messages, onboarding improvements), optimizing user flows (reward design, event operation to improve conversion), and directing product improvement (working with external production companies and internal designers/engineers on A/B-tested UI/UX and reward design). The role uses tools such as Adjust, Lightdash and KARTE, in a small, fast-moving, data-driven team where results show immediately in DAU and revenue. Based in Tamachi, Minato-ku, Tokyo. Full-time.

Job details

Location
Tokyo
Employment
Full-time
Japanese
Japanese
Posted
2026-06-30
Category
Business & Corporate Roles

About dely

dely is a Japanese company best known for Kurashiru, a leading recipe-video and lifestyle media platform, and related commerce services.

All dely jobs & company profile →

Company details

Size
Mid-size
Founded
2014
HQ
Tokyo, Japan
Employees
201–500
Industry
Media · E-commerce
Funding
Series D
Website
dely.jp

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