Builds enterprise sales in new retail and manufacturer markets for Kurashiru’s Resichalle promotion service, shaping market strategy, winning accounts and guiding a sales team.
About this role
This growth marketer works on monetization and user expansion for Kurashiru, a recipe-video platform. The role uses large-scale media data to support growth across the service, with analysis and proposed initiatives intended to affect user experience and business results directly. Work spans strategy and execution for programmatic advertising, with the aim of maximizing ad revenue. The marketer reviews performance data, runs improvement cycles, analyzes the website and drives UI/UX improvements. The role also directs web development in collaboration with engineers and product managers, and builds relationships and negotiates with external advertising providers. Google Ad Manager and Google Analytics are named tools. Applicants must have at least one year of work experience in the web or digital advertising industry. They must also have experience independently developing hypotheses, carrying out initiatives based on numerical data through a PDCA cycle, and achieving targets and results in their work.
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