Mid-level Digital Marketer

This full-time role leads digital marketing for Oishi Kenko, a food and health company operating a personalized food-life support app. The app helps users search for recipes and create meal plans based on health conditions, including illness prevention and dietary support. The service was initially expanded mainly through word of mouth and became paid in March 2021; this position is intended to support further growth through public relations and marketing.

The marketer will plan and execute digital marketing initiatives, place digital advertising, measure results, analyze key performance indicators such as CPI, and improve campaigns based on the findings. The role also covers planning and implementing SNS marketing and ambassador marketing, as well as proposing and executing other approaches to acquire new users. The posting describes the position as the first dedicated marketing role, with responsibility for building awareness, increasing new memberships, and encouraging continued use of the service.

Required qualifications are experience in web marketing and experience analyzing data with Google Analytics and BI tools. Experience in digital marketing that includes SNS and other owned media, experience developing and executing digital marketing strategies, and experience operating web advertising are listed as preferred qualifications.

The company is seeking someone who identifies issues independently rather than only completing assigned tasks, makes plans, and takes action. Interest in the medical, nutrition, or food fields is also requested. The marketer will be able to take responsibility for strategy development through execution and exchange ideas directly with the CEO and product lead in a small team structure.

The company develops food and health services and works with engineers, designers, and registered dietitians. The role is based in Tokyo. The company states that employees use remote work and core-time flextime. Online interviews are available. No salary, Japanese-language requirement, English-language requirement, or visa sponsorship condition is stated.