Lead digital marketing for a personalized food-and-health app, including web advertising, KPI analysis, SNS and ambassador campaigns, and testing new user-acquisition methods as the first dedicated marketer.
About this role
This full-time Web Director role covers DX marketing projects for clients in the food and pharmaceutical sectors. Assignments are determined according to the candidate’s experience and interests.
Responsibilities include planning and directing the production of articles, videos, leaflets, and other content; designing and operating customer acquisition activities linked to advertising and social media; and planning and running events such as conference exhibitions, cooking classes, and online seminars. The role also coordinates schedules and progress with client companies, medical supervisors, and external production companies.
Additional work includes measuring performance with GA4 and similar tools, proposing improvements, updating content, preparing reports, and handling ongoing operations. The Web Director may also define requirements, develop specifications, and manage progress for app production.
Required experience consists of content planning and production direction for materials such as articles, videos, or leaflets, together with performance measurement, improvement proposals, and operational work using GA4 or similar tools. Experience as a Web Director at an advertising agency, web production company, or operating company is welcomed. B2B digital planning and production experience is also welcomed. The posting does not state an education requirement.
The work supports digital marketing consulting and solutions for food and pharmaceutical companies. The company develops the Oishi Kenko nutrition-management app for patients and consumers, the Kakaris dietary-guidance solution for medical institutions, and solutions for health insurance associations. Client work can include applications and recipe APIs adapted to specific needs, rather than conventional commissioned production. The role is connected to healthcare, nutrition, food, and patient or consumer services.
The position is based in Tokyo. The company states that employees use remote work and core-time flextime. Online interviews are accepted. The role involves working with engineers, designers, registered dietitians, clients, medical supervisors, and external production partners. Candidates are expected to identify issues independently, plan and act on them, collaborate with people in other roles, and have an interest in medicine, nutrition, or food.
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