Digital Marketer

This full-time digital marketing role is based in Tokyo and supports growth of Oishi Kenko's personalized food and health app. The app helps users search for recipes and create meal plans based on health conditions such as illness and prevention needs. It has been monetized since March 2021 after expanding mainly through word of mouth, and the company is now seeking a marketing specialist to increase awareness, registrations, and continued use.

The marketer will plan and execute digital marketing initiatives, place digital-focused advertising, analyze results using major KPIs such as CPI, and improve campaigns based on those findings. The role also covers planning and running SNS and ambassador marketing, as well as developing and testing other approaches to user acquisition. The position is intended to own the process from marketing strategy development through execution and service improvement.

Web marketing experience is required, regardless of whether it was gained at an IT company, advertising agency, or operating company. Experience using Google Analytics and BI tools for analysis is also required. Experience in digital marketing that includes SNS and other owned media, experience building and executing digital marketing strategy, and experience operating web advertising are welcomed.

The company is looking for someone who independently identifies issues rather than only completing assigned tasks, plans actions, and follows through. Interest in the medical, nutrition, or food fields is sought, along with a desire to grow in a fast-moving organization.

There is currently no dedicated marketing specialist. Engineers responsible for product development lead advertising initiatives intended to increase site traffic, so this hire will be the first dedicated marketing member and will have substantial responsibility for accelerating user growth. The role works with the representative and product lead in a small-team structure and can exchange opinions with them directly for rapid execution.

The product team includes engineers, designers, and registered dietitians and develops services for patients and other users. The company also operates the Kakaris meal-guidance solution for medical institutions and works with health insurers and medical organizations. Remote work and core-time flextime are used as working arrangements, and online interviews are accepted. New employees receive onboarding that includes monthly one-on-one lunches with a mentor during their first six months and regular meetings with the CEO.