Leads UI/UX quality and design operations for a learning app, combining hands-on reviews and prototyping with designer coaching, evaluation, and coordination across product teams.
About this role
Within the Performance Marketing Division, this leader-track role owns digital advertising for the existing app and is expected to extend across multiple products as new offerings develop. The team aims to capture demand and improve profitability by balancing LTV and CPA. The marketer translates business and marketing KPIs into strategy and budget allocation, then optimizes Google, Meta, ASA and TikTok campaigns, including bids and delivery. They analyze CPI, CPA and CVR, test improvements, and direct creative planning through production and performance review. The role also identifies opportunities across landing pages and conversion points, while directing agencies and production partners and turning results into next actions. Applicants need at least three years operating performance ads on Google, Meta, TikTok, ASA, X or similar platforms, and personal experience designing and allocating monthly budgets of ¥10 million or more. They must have improved results using CPA/ROAS KPIs across variables such as creative, landing pages and conversion points, and autonomously directed external partners from hypothesis through execution and evaluation, including turning around unsuccessful measures.
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