DX Project Director

This role directs DX marketing projects for pharmaceutical and food companies. Based on client needs, the position plans, proposes and executes marketing initiatives and develops solutions rather than handling conventional commissioned projects. The work is intended to support patient initiatives in the pharmaceutical field and create new healthcare-related market value for food products.

Responsibilities are assigned according to experience. They include designing surveys, analyzing data through simple tabulation, cross-tabulation and correlation analysis, and preparing research reports. The role also plans and directs the production of articles, videos and leaflets; defines requirements, develops specifications and manages schedules for websites and applications; designs and operates customer acquisition activities linked to advertising and social media; and uses GA4 for performance measurement, improvement proposals, content updates and report preparation. The position coordinates clients, medical supervisors and external production companies. It will also cover user interviews for the company’s services, surveys for public relations purposes and research related to the company’s own products.

The company operates the nutrition-management app Oishi Kenko for patients and other users, as well as the Kakaris dietary guidance solution for medical institutions. Its client work uses a patient panel, knowledge about food in healthcare, recipe-development capabilities and data about users’ eating habits. Examples of solutions described in the posting include printed materials for medical representatives, patient-support websites and applications, patient-panel surveys and interviews, recipe API provision, fan-marketing programs and campaigns related to the healthcare value of food products.

Required experience includes survey design, data analysis and research-report preparation; planning and production direction for websites, articles, videos or leaflets; and performance measurement, improvement proposals and operational work using GA4 or similar tools, including content updates and report creation. Preferred experience includes production direction at an advertising agency, web-production company or operating company, and digital planning or production for B2B projects. The posting seeks people who prioritize client satisfaction, have an interest in healthcare, nutrition or food, and are willing to take on unfamiliar work.

The position is full-time, listed for mid-career applicants and located in Tokyo. The company states that it uses remote work and core-time flextime, and online interviews are available. The organization has approximately 45 members and describes itself as a startup. New employees receive onboarding that includes monthly one-on-one lunches with a mentor and regular meetings with the CEO during their first six months.