Lead product marketing for game titles developed by SEGA’s overseas studios, focusing on Japan and Asia. Develop strategies, manage budgets, coordinate promotions, analyze markets, and work with studios, agencies, and production partners.
About this role
This role advances licensing-out projects for entertainment facilities, or Location Based Entertainment (LBE), within Sega’s transmedia business. It represents the licensor in work that seeks to maximize the value of Sega intellectual property, connecting external LBE operators with internal stakeholders such as development studios. The remit covers both existing partnerships and new opportunities, from commercial assessment through facility launch and subsequent business oversight. For existing projects, the role works with overseas partner companies to move initiatives forward, resolve issues and align internal stakeholders. For prospective projects, it responds to inquiries from LBE operators, evaluates commercial viability, coordinates internal review and issue resolution, and negotiates licensing agreement terms. The role also remains involved in managing the business after a facility opens. Applicants must have at least three years of practical experience in licensing businesses, in Japan or overseas, and experience evaluating business viability through numerical analysis. They must also be able to build working relationships with internal and external stakeholders and communicate effectively.
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