Product Marketing Lead

This role leads product marketing for titles developed by SEGA’s overseas studios, including the Total War series. The primary markets are Japan and Asia, with responsibility for maximizing sales in those regions through coordination with marketing and development studios in Europe and the United States.

Responsibilities include product marketing for game titles; developing segmentation, targeting, and positioning based on product and market analysis; creating marketing strategies; defining promotional concepts and messaging; preparing promotion plans; and managing external coordination with development teams. The role also negotiates with and directs agencies and production companies, prepares and manages advertising and promotional budgets within business plans, oversees promotion schedules, and measures promotional effectiveness.

Applicants must have at least three years of marketing experience in consumer games, mobile games, or PC games. The position requires the ability to manage the full process from marketing-plan development through budget management and production coordination, as well as experience forecasting, measuring, and analyzing advertising effectiveness.

Business-level English is required, with an indicative TOEIC score of 800 or higher. Applicants must be able to prepare documents using Microsoft Office, including Word, Excel, and PowerPoint. Chinese-speaking ability and experience in overseas marketing or community management focused on Asian markets such as China, Taiwan, Korea, or Southeast Asia are listed as welcome skills.

The employment type is permanent employee; depending on skills and experience, a contract-employee offer may be made. The annual salary range is ¥7,000,000 to ¥13,000,000. The work location is in Shinagawa, Tokyo.